Saturday, November 2, 2013
Mazda To Handle Own Sales In Taiwan, End Ford Tie-Up
TOKYO (Nikkei)--Mazda Motor Corp. (7261) will set up its own sales company in Taiwan, severing its last distribution partnership with Ford Motor Co.
In the first half of fiscal 2014, the new unit will take over operations now handled by a Ford subsidiary, Mazda said Friday. Besides sales, these include importing Mazda vehicles into Taiwan and providing after-sales service. Mazda's new Taiwanese organization will be able to devise and implement its own strategies.
The automaker formerly consigned sales in many parts of the world to Ford, once its top shareholder.
Ford Lio Ho Motor Co., a venture of the U.S. firm, will continue building some of the Mazdas sold in Taiwan, which include the Mazda3 compact and the Mazda5 minivan.
Mazda's Taiwanese sales fell about 20% last year to around 13,000 units. The company intends to bring new models to market, such as popular clean-diesel vehicles.
(The Nikkei, Nov. 2 morning edition)