Wednesday, October 30, 2013
PCs Still Matter, Asus Chairman Argues
TOKYO (Nikkei)--Asustek Computer Inc. will continue pursuing innovation in personal computers, viewing investment in the segment as a top priority along with tablet devices and smartphones, Chairman Jonney Shih said in a recent interview.
Shih was in Tokyo on Tuesday at an event to spotlight a three-in-one machine that can function as a notebook computer, a tablet and a desktop PC.
"People still need productivity, so we need to evolve, we need to transform," Shih told The Nikkei, emphasizing that there is still room to innovate in the PC segment.
- Jonney Shih
While acknowledging that the notebook market faces a growing threat from tablet devices, Shih sounded an upbeat note by noting that eventually "it will be stable." He cited a transition from the "personal computing era" to a "new cloud computing era."
Asus' global PC shipments declined 34% on the year for the July-September quarter, according to U.S. research firm IDC.
But its tablet shipments this fiscal year, including the Nexus 7 developed with Google Inc. and other devices, are expected to top the forecast of 12 million units presented earlier, Shih said.
Meanwhile, Shih dispelled rumors of a possible merger between Asus and fellow electronics giant Acer Inc., noting the importance of adapting to new consumer lifestyles by innovating rather than just growing larger through an M&A deal. "It's not Asus' way," he said.
(The Nikkei, Oct. 30 morning edition)