Tuesday, October 29, 2013
KDDI Taking iPad Trade-Ins To Clear Decks For New Model
TOKYO (Nikkei)--KDDI Corp. (9433) will accept trade-ins of Apple Inc.'s iPad to encourage users to buy either the latest model or tablets that come with a cellular network.
The company will accept trade-ins starting Nov. 1, when the latest iPad Air comes out. The trade-in price will depend on the model, but could go as high as 18,000 yen apiece.
WiFi-only models are the mainstream in Japan's tablet computer market. When away from a WiFi connection, such as at home or in restaurants, many people use their smartphones' tethering function to connect the tablet to the Internet. Enabling the tablet itself to link to a cellular network eliminates the need for a tethering setup.
To help users avoid the high cost of having both a smartphone and a tablet on the mobile network, KDDI introduced in September a discount data-sharing plan with a limit on data communication volumes.
(The Nikkei, Oct. 29 morning edition)