Tuesday, October 22, 2013
Eyeing Broader Exports, Nissan To Make Teanas In Thailand
BANGKOK (Nikkei)--Nissan Motor Co. (7201) announced Monday that it will begin producing and selling a new model of its Teana sedan in Thailand as it looks to beef up exports.
Thailand follows the U.S. and China as the third nation where the late-model Teana will be manufactured. The sedans produced in the U.S. and China are sold locally, but Nissan plans to position Thailand as an export base for the vehicle.
- Nissan plans to export the new Teana from Thailand.
The Teana, with an engine displacement of 2 to 2.5 liters, is to be assembled at a plant in the Bangkok suburbs and sold domestically for 1.27 million baht to 1.62 million baht, or 3.9 million yen to 5 million yen. Nissan aims to sell 10,000 units in the first year.
Exports of previous models made in Thailand were largely limited to Southeast Asian countries. At a news conference in Bangkok, Chief Operating Officer Toshiyuki Shiga indicated that Nissan is not considering shipping the sedans to Japan. He adds that with Thailand as a stronger export base, the company hopes to expand its reach, possibly to include the Middle East and Europe.
(The Nikkei, Oct. 22 morning edition)