Saturday, October 19, 2013
Fujifilm To Offer More Interchangeable-Lens Cameras
TOKYO (Nikkei)--Fujifilm Corp. is broadening its lineup of high-end compact digital cameras with interchangeable lenses, rolling out two new models in November in hopes of spurring demand.
The Fujifilm Holdings Corp. (4901) unit will release its top-of-the-line X-E2 on Nov. 9. The mirrorless camera does away with an optical viewfinder, cutting its weight to around 300 grams. Boasting an effective 16.3 megapixels, it can take high-quality pictures with ease, and its autofocus is the industry's fastest at 0.08 seconds, according to the company. The camera will retail for a suggested price of about 110,000 yen.
The X-A1, a more affordable interchangeable-lens model, will be put on the market on Nov. 23, with a suggested retail price of around 60,000 yen. By offering colors such as red and brown, Fujifilm plans to market it to a wider audience, including women.
The firm also plans to expand its selection of interchangeable lenses to around 20 in fiscal 2014 from nine now. As more people use smartphones to snap photos, shipments of low-end compact cameras are shrinking. By offering new high-quality models and strengthening its lens lineup, Fujifilm hopes to boost its share of mirrorless camera shipment volume from its current 5% level to 10% this fiscal year.
(The Nikkei, Oct. 19 morning edition)