Wednesday, October 16, 2013
Golf Courses Selling More Goods To Offset Lower Green Fees
TOKYO (Nikkei)--Japan's two largest golf course operators are trying to boost sales of products amid intensifying competition to lower green fees.
Starting as early as next month, second-ranked PGM Holdings KK (2466) will begin offering takeout orders for popular dishes at its golf course restaurants. The eight dishes developed in-house will include Swiss rolls priced at 1,050 yen made from eggs produced in Oita Prefecture. These will be sold at golf course gift shops and elsewhere.
Industry leader Accordia Golf Co.'s (2131) shops have begun selling high-priced golf wear priced at around 10,000 yen to 20,000 yen. The firm aims to boost sales from its golf goods business to 9 billion yen by the year ending in March 2018, double the figure projected for this fiscal year.
(The Nikkei, Oct. 16 morning edition)