Tuesday, October 8, 2013
Lawson Plans To Offer Pharmaceutical At 3,000 Stores
TOKYO (NQN)--Lawson Inc. (2651) on Tuesday unveiled its medium-term business plan, including a goal of operating 3,000 convenience stores that offer pharmaceutical products in the next five years.
The company aims to strengthen its sales channels, particularly for products for health-conscience customers, by taking advantage of its Natural Lawson convenience stores, which stock more health-oriented products than its regular Lawson chain. Lawson also plans to offer more foods with reduced sugar and better quality ingredients. The company said its sales forecast for its low-sugar "Branpan" bran bread is about 10 billion yen for fiscal 2014, up about 4 billion yen from the previous fiscal year. The company rolled out Branpan in the fiscal year ending February 2014.
Chief Executive Officer Takeshi Niinami, speaking at a press conference the same day, said the company will seek to distinguish itself from its competitors in its development of new products, aiming to appeal to targeted customers such as those who are more concerned about their health.
(Nikkei Quick News, Oct. 8)