Wednesday, October 9, 2013
In PCs, Fujitsu Flourishing As Sony Struggles
TOKYO (Nikkei)--The personal computer businesses of Sony Corp. (6758) and Fujitsu Ltd. (6702) are headed in different directions, with one struggling to meet sales targets even as the other enjoys brisk sales from corporate customers.
With the rise of tablet devices cutting into PC demand, Sony suggested Tuesday that it may lower its fiscal 2013 sales forecast from the current 6.2 million units -- itself an 18% drop on the year. "Achieving it will not be easy," Senior Vice President Ryosuke Akahane said at an event announcing new fall-winter offerings. Sony had already cut its earlier projection in August.
Meanwhile, Fujitsu is seen beating its sales forecast by 7%, thanks to strong sales of corporate PCs.
Both firms announced new models for the year-end sales season Tuesday.
Sony plans to roll out 17 models across four series. The Vaio Fit 15A, debuting Nov. 16, boasts a "multi-flip" display and will sell for around 165,000 yen.
Fujitsu is gearing up to release 11 consumer PC models across six series. The Arrows Tab QH77 comes with a detachable keyboard. With an optional cradle, the performance of its core processor can be enhanced significantly. The computer will likely carry a price of around 210,000 yen.
(The Nikkei, Oct. 9 morning edition)