Monday, October 7, 2013
DoCoMo Logs Record Net Loss Of Subscribers In September
TOKYO (NQN)--NTT DoCoMo Inc. (9437) lost a net total of 66,800 subscribers in September, for the first net decrease in three months and its worst figure ever. Japan's top three mobile phone companies released subscriber figures on Monday.
DoCoMo logged a year-on-year decrease in sales of new mobile phones because customers were hesitant to buy new mobile phones before the release of Apple Inc.'s iPhones, and also because of the limited number of iPhones in stock after the release of the new models.
SoftBank Corp. (9984) unit SoftBank Mobile Corp. gained a net total of 270,700 new subscribers, taking the No. 1 spot for the 21st straight month. The impact of DoCoMo's introduction of the iPhone was limited.
KDDI Corp. (9433) gained a net total of 232,700 new subscribers. A KDDI discount campaign continued to prove effect in persuading customers who subscribe to its optical fiber services to also use its mobile phone services.
Through the mobile phone number portability system, DoCoMo lost 133,100 subscribers. Going forward, DoCoMo aims at a recovery by making more of its services available for the iPhone and by releasing new models.
(Nikkei Quick News, Oct. 7)