Friday, October 4, 2013
Mazda's China Sales Up 34% For Sept
GUANGZHOU, China (Nikkei)--Mazda Motor Corp. (7261) said Thursday that new-car sales in the Chinese market last month jumped 34.4% from a year earlier to 17,821 units.
The result marked a rebound from September 2012, when anti-Japan demonstrations over the Senkaku Islands dispute led sales to plunge 34.6%. Sales were also helped this time around by the automaker using its Skyactiv environmental technology in locally made cars for the first time and bringing its CX-5 sport utility vehicle to China in late August.
Mazda has promoted Skyactiv in the Chinese market through social media and exhibitions in Shanghai.
September sales were down 12.1% from the same month of 2011. Sales through the first nine months of 2013 totaled 124,667 units, 15.8% lower than a year earlier.
(The Nikkei, Oct. 4 morning edition)