Wednesday, October 2, 2013
Dentsu To Buy Russian Online Ad Agency
TOKYO (NQN)--Dentsu Inc. (4324) said Wednesday it will buy the Russian online advertising agency Traffic LLC for an unspecified amount.
Dentsu Aegis Network Ltd., the Japanese ad agency's overseas headquarters based in London, will acquire all of Traffic's shares through Dentsu Aegis' unit Aegis Media Russia & CIS.
Traffic has 180 employees with 10,000 rubles in capital. The company's gross profit is 206.43 million rubles, or about 600 million yen. The purchase of Traffic will give the Dentsu group a roughly 30% share of Russia's online ad market.
The acquisition procedure will be completed after Dentsu receives approval from Russia's antimonopoly authorities. Dentsu said the purchase will likely have little impact on its group earnings for the year ending March 2014.