Thursday, October 3, 2013
Toyota's Pink Crown Snags 650 Orders In Month
NAGOYA (Nikkei)--Toyota Motor Corp. (7203) reported Wednesday that about 650 orders were placed during September for a limited pink edition of its normally staid Crown luxury sedan.
The Reborn Pink Crown Athlete could be ordered at Toyota dealerships Sept. 1-30. Daring drivers had a choice of a four-wheel drive with a 2.5-liter gasoline engine, priced at 5.7 million yen, or a hybrid version priced at 6 million yen.
The Athlete is the sportier model of the Crown, but even so a pink paint job is not what anyone expected to see on this flagship of the Toyota fleet, typically the ride of choice among corporate executives.
According to Toyota, women accounted for 35% of orders for the pink Crown.
(The Nikkei, Oct. 3 morning edition)