Saturday, September 28, 2013
NHK, Commercial Networks Band Together For Push Abroad
TOKYO (Nikkei)--A 15-member group of television industry players, including public broadcaster NHK, announced Friday a joint effort to promote exports of Japanese programming.
The newly formed Broadcast Program Export Association of Japan will secure airtime in Southeast Asia and lobby for regular Japanese programming.
Members include the big Tokyo-based commercial networks, satellite broadcaster Sky Perfect JSAT Holdings Inc. (9412), advertising giant Dentsu Inc. (4324), and the Recording Industry Association of Japan.
The government will support the group's activities as part of its Cool Japan campaign. Association chief Motoyuki Oka, a former chairman of trading house Sumitomo Corp. (8053), told a news conference of an "all-Japan" effort.
The government aims for at least 16 billion yen in annual exports of TV programming by 2018 -- triple the current amount.
(The Nikkei, Sept. 28 morning edition)