Friday, September 20, 2013
DoCoMo, SoftBank, KDDI Selling Latest iPhone
TOKYO (NQN)--Japan's three major mobile carriers all began selling Apple Inc.'s newest iPhones, the 5s and 5c, at key outlets Friday morning. Competition among KDDI Corp. (9433), SoftBank Corp. (9984) and NTT DoCoMo Inc. (9437) -- which announced on Sept. 11 it would start carrying the U.S. gadget maker's handsets -- is expected to heat up.
- An NTT DoCoMo customer, second from right, shows off his new iPhone 5s, which hit the market Friday morning, at a shop in Tokyo's Chiyoda Ward.
The 5s handset is a high-end phone with fingerprint scanning for user identification; the 5c is a cheaper version.
"We would like our customers to enjoy the iPhone thoroughly by taking advantage of DoCoMo's network," DoCoMo President Kaoru Kato said in the morning at a ceremony held at a DoCoMo shop in Tokyo's Chiyoda Ward to mark the company's first iPhone sale.
A woman in her 20s who had been waiting in line in front of a store since Thursday said, "I just want to touch my iPhone 5c as soon as possible."
Meanwhile, SoftBank Mobile Corp. Senior Executive Vice President Ken Miyauchi emphasized that his company has been selling iPhones for five years and touted the development of its high-speed service at an event in Tokyo the same day.
KDDI Corp. President Takashi Tanaka said at a sales event, also on Friday, that the network is an extremely important value that carriers offer customers, and claimed KDDI's network is the best.
The three carriers are offering discounts on calling charges, underscoring the battle for subscribers.