Wednesday, September 18, 2013
Nissan Unveils New Datsun Model For Indonesia
JAKARTA (Nikkei)--Nissan Motor Co. (7201) on Tuesday took the wraps off a new car it will sell under the Datsun emerging-market brand in Indonesia, hoping to use the low-cost, fuel-efficient model to catch up with rivals in the country.
- Ghosn unveils the Datsun Go+ in Jakarta.
Datsun will account for around half of Nissan's new-car sales there in 2016, Chief Executive Officer Carlos Ghosn told a news conference. Nissan also unveiled a new model in India this July, setting its sights on emerging markets.
The Datsun Go+ will have a third row of seats, like about 60% of Indonesian passenger vehicles, and a 1.2-liter engine. It will retail for less than 100 million rupiah, or around 880,000 yen. Nissan will produce the car locally, with plans to release it in the first half of 2014.
Fuel economy has not yet been set, but the Go+ will meet Indonesia's standard of more than 20km per liter for eco-friendly vehicles. This would exempt it from the 10% luxury tax due at the time of purchase. Nissan will also offer the Datsun Go hatchback, first unveiled in India. The company had an Indonesian market share of just 5% for the January-July period, languishing in sixth place.
Automobile sales in the country rose 25% to some 1.12 million units in 2012. Daihatsu Motor Co. (7262) rolled out this month the Ayla, a new model meeting green-car standards and offered by Toyota Motor Corp. (7203) as the Agya. Honda Motor Co. (7267) and Suzuki Motor Corp. (7269) have decided to introduce cars meeting the standards as well.
(The Nikkei, Sept. 18 morning edition)