Tuesday, September 17, 2013
Eiji Toyoda, Toyota Honorary Adviser, Dies At 100
TOKYO (Nikkei)--Toyota Motor Corp. (7203) Honorary Adviser Eiji Toyoda, who played a key role in transforming the company into one of the world's leading automakers, died of heart failure at 4:32 a.m. Tuesday. He was 100.
- Eiji Toyoda
After becoming Toyota's president in October 1967, Toyoda established a mass-production system amid the motorization boom during Japan's high-growth period. He also established the carmaker's unique system for thoroughly streamlining production.
It was while Toyoda was at the helm that the company introduced sports cars and compact cars, creating the so-called full-line strategy for Toyota's passenger-car operations.
Also, it was Toyoda who decided to launch production with General Motors Corp.
Toyoda was until recently still offering advice to Toyota executives despite lingering health issues, and he was seen as a beacon of moral support by group employees.
Toyoda passed away at a hospital in Aichi Prefecture.
(The Nikkei, Sept. 17 evening edition)