Wednesday, September 11, 2013
Honda Unveils Fuel-Efficient Small Car For Indonesia
TOKYO (Nikkei)--Honda Motor Co. (7267) on Wednesday took the wraps off a new fuel-efficient variant of its Brio subcompact that has been designed for the Indonesian market and will be produced locally.
The automaker began taking orders for the 1.2-liter Brio Satya that day, with the monthly sales target set at 1,200 units. The Brio series is Honda's strategic vehicle for the Asian market.
In Indonesia, automobiles that can travel at least 20km per liter of gasoline and meet other conditions are exempted from a 10% luxury tax at the time of purchase. Although the actual fuel efficiency of the Brio Satya has not been disclosed, Honda said that the model meets the conditions for the tax break.
The Brio Satya will be available in three trim lines, with prices ranging from around 904,000 yen to 997,000 yen.
Honda aims to sell a total of 100,000 autos in Indonesia this year in part by expanding its lineup of green vehicles. It is currently the fifth-ranked automaker there with a market share of about 7%.
(The Nikkei, Sept. 12 morning edition)