Friday, September 6, 2013
DoCoMo Gains Subscribers For 2nd Straight Month
TOKYO (NQN)--NTT DoCoMo Inc. (9437) gained a net total of 43,000 new subscribers in August, the second straight month of net increase, according to data released Friday by Japan's top three mobile phone companies.
DoCoMo attracted subscribers through its sales strategy of heavily subsidizing two models, one from Sony Corp. (6758) and the other from South Korea's Samsung Electronics Co.
SoftBank Corp. (9984) unit SoftBank Mobile Corp. gained a net total of 250,300 new subscribers, taking the No. 1 spot for the 20th straight month, thanks to continued solid sales of Apple Inc.'s iPhones. SoftBank ad campaign touting the company's connectivity is also being credited with bringing in new subscribers.
KDDI Corp. (9433) gained a net 209,200 subscribers, supported by the company's discount campaign that allows customers who subscribe to its fiber-optic services to also use its mobile phone services.
Through the mobile number portability system, DoCoMo lost 145,000 subscribers, while SoftBank gained 56,800 and KDDI gained 87,676. DoCoMo's sales strategy was successful enough to gain new subscribers but failed to prevent its subscribers from leaving to other carriers.