Thursday, September 5, 2013
Subaru Maker To Double Hybrid-Vehicle Production
TOKYO (Nikkei)--Fuji Heavy Industries Ltd. (7270) said Wednesday that, starting this month, it will double the number of Subaru XV Hybrids made at its Gunma plant to 2,000 units a month in response to brisk sales.
The hybrid has been selling well since its release in June, causing buyers to wait five months for delivery, the plant's director, Masahiro Kasai, said during a media tour of the facility.
The initial sales target for the XV Hybrid was 550 units a month, but more than 9,000 have been ordered in its first two months on the market. Fuji Heavy currently only sells the vehicle in Japan but plans to release it in North America this fall.
Exports of Fuji Heavy's sport utility vehicles to North America are strong, and the automaker expects to see record global sales for the second straight year. The production volume at the Gunma location, its sole domestic assembly site, is projected to reach a record 309,000 vehicles in the fiscal first half and will likely set a full-year record as well.
(The Nikkei, Sept. 5 morning edition)