Thursday, September 5, 2013
Sony Unveils Smartphone Laden With Digital Camera Advances
BERLIN (Nikkei)--Sony Corp. (6758) took the wraps off its Xperia Z1 smartphone on Wednesday, aiming to differentiate the device from those by Apple Inc. and Samsung Electronics Co. by drawing on its strength in imaging technologies.
The Japanese electronics firm unveiled its latest smartphone ahead of the opening of the IFA electronics trade show here Friday. The phone is slated to go on sale around the world in stages starting this month. The price has not been disclosed.
- Sony's Hirai shows off the Xperia Z1.
The Xperia Z1, which was made by combining various Sony technologies, marks the beginning of a new phase in the company's evolution, said Sony President and Chief Executive Officer Kazuo Hirai at the IFA venue on Wednesday.
To resolve consumers' complaints about shooting photos with smartphones, such as camera shake and poor performance in dark conditions, Sony packed the Xperia Z1 with high-quality components, including the CMOS (complementary metal-oxide semiconductor) sensor, image-processing engine and lens.
The phone has a function for shooting 61 images in two seconds so that users can choose the best photo even if they did not release the shutter at the ideal moment. And when users shoot photos of tourist attractions, the Info-Eye feature displays information about the site as well as popular stores nearby. The phone also comes with social networking features, such as a function that allows for real-time viewing of videos by friends far away via Facebook.
(The Nikkei, Sept. 5 morning edition)