Friday, March 15, 2013
New Notepad Specifically Designed To Ease Stress
TOKYO (Nikkei)--Edit Inc. has started selling its new Sukatto Note notepad, which is specially designed to help relieve stress, as the pages can be ripped from the pad in a psychologically satisfying manner.
The A4-size, 30-sheet notepad sells for 500 yen. The company developed the notepad to help people blow off steam by tearing up their written notes.
It intentionally chose paper that produces a loud, distinctive sound when ripped up. The notepad's bleached kraft paper is normally used to make paper bags. The firm chose this particular type of paper over other kinds, such as copy paper, writing paper and wrapping paper.
Bleached kraft paper does not rip in straight lines, so the act of ripping it up is particularly enjoyable. The pages do not stick together after being ripped up, so people can throw them in tiny pieces in the air, almost like confetti.
(The Nikkei Marketing Journal, March 6 edition)