Tuesday, March 12, 2013
Lenovo To Bring Low-Cost Gaming Rig To Japan
TOKYO (Nikkei)--Lenovo Group Ltd. will launch an entry-level desktop gaming computer this week in Japan, having sold similar machines in Europe.
The Erazer X700 will debut at home electronics retailers Friday. Packed with an Intel Corp. processor and a graphics chipset from Nvidia Corp., it runs Microsoft Corp.'s Windows 8 operating system.
The model is expected to sell for around 170,000 yen. Some high-performance gaming computers, in contrast, cost up to 400,000 yen. Lenovo achieved the low price by putting in just 8 gigabytes of RAM, the minimum for gaming computers, and leaving out the monitor and keyboard.
Capcom Co. (9697) has officially endorsed the Erazer X700 for the personal computer version of "Biohazard 6," due out March 22. The "Biohazard" series is sold abroad under the "Resident Evil" name.
The Japanese market for gaming PCs is not large but boasts a core customer base.
(The Nikkei Business Daily, March 12 edition)