Thursday, February 28, 2013
Tablet Screens Going Bigger To Challenge iPad
TOKYO (Nikkei)--Competition is heating up in the Japanese market for tablet devices as companies seek to entice buyers by offering larger screens.
The growing variety of devices may pose a challenge to the dominant market position in Japan enjoyed by Apple Inc. with the iPad.
Amazon Japan KK said Wednesday a new Kindle Fire HD with an 8.9-inch high-definition screen will hit the market March 12. The 16GB model will be priced at 24,800 yen.
- Amazon's new Kindle Fire HD features an 8.9-inch high-definition screen.
Preorders are being accepted on Amazon's website, while consumers can also place orders at major electronic mass retailers.
The new tablet's rollout follows the 7-inch Kindle Fire HD that debuted in Japan in December.
Similarly, Google Japan Inc. this month launched its newest Nexus model equipped with a 10-inch screen.
The iPad from Apple Inc. has been a top seller in Japan based on volume.
But Taiwan's Asustek Computer Inc., which manufactures the Nexus 7 and others, nabbed a 44.4% share in December to top Apple's 40.1%, according to market research firm BCN Inc.
Amazon and Google aim to grow their market shares even further with the latest offerings.
(The Nikkei, Feb. 28 morning edition)