Friday, February 22, 2013
Nissan Installs World's Biggest Indoor Ad In Dubai
TOKYO (Nikkei)--Nissan Motor Co. (7201) has set up the world's largest indoor billboard at Dubai's international airport, a major hub used by passengers from around the world.
The ad for Nissan's GT-R sports car features Olympic gold medalist Usain Bolt, known as the world's fastest man.
Nissan is conducting a global brand campaign at major airports around the world. The billboard in Dubai is 6.2 meters tall and 28 meters wide, with a total area of 174 sq. meters. Featuring more than 18,000 LED lights, it has been recognized as the world's largest illuminated indoor advertisement by Guinness World Records.
(The Nikkei Business Daily, Feb. 22 edition)